One of the first things I noticed about Amirah, aside from her bright eyes, was her persistently perfectly selected lip colors. That, and she always looked dressed to either host a gallery opening or dance at a discothèque. Regardless, I’m delighted to feature her in the Style Icon series!
Amirah lives in London, where she works at Good Business, a boutique consulting firm. I’m grateful to Grace for introducing us, and I’m looking forward to sharing lots of gelato with Amirah this summer when we’re living in London. So, take it away!
How would you describe your personal style?
Slouchy structured. I think a lot about my silhouette and tend toward loose and boxy tops and dresses that don’t (I hope!) look shapeless. Same with trousers and skirts. I prefer structured over flowy or billowy, and though I often wear slim or skinny trousers, I very rarely wear an outfit that is totally fitted — I find it too restricting.
I’m also a huge fan of prints and pops of colour. Grace has said the things I wear look like they belong in a museum, and another friend has compared my style to “going to a different exhibition every day.” I think this is because I’m often drawn to things that other people would never try on because the shape is a little unconventional or the print “too loud.”
I also like to think my style is pretty consistent. Pretty much everything I wear is smart casual, and (much to my mother’s chagrin) I will wear the same clothes and makeup (often just a bright lipstick) whether I’m going to the office, to lunch with friends or “out” in the evening. I don’t really know how to dress “up” or “down.”
Has your personal style changed over the years? If so, why do you think it changed?
It definitely has! I’ve always been drawn to prints and the silhouettes, but I think I’ve gotten better at putting things together, and over time, my style has evolved into something more consistent.
The change has mostly come from being forced to purge my wardrobe regularly as I’ve moved around a lot over the past four years. Keeping a wardrobe of only things I love and wear relatively often has also made me a better shopper. Before, I would enter a shop and walk out with lots of impulse buys that seemed like good value, whereas now, I decide what I’m looking for (down to specifics like colour and cut) and try not to settle for less than what I’m imagining in my head. I will now also only buy something I can see easily working with things I already own.
Perhaps something similar to what I hope to communicate when I talk to someone: that I’m open-minded but have a point of view, that I notice the details, that I’m able to blend in but not afraid to stand out.
- My black ankle boots. I’ve worn them every day since I got them (on sale!) a few months ago. They’re from Geox’s Ambhiox range, which means they’re totally waterproof (not just water repellent), and they’re the most comfortable shoes I’ve ever owned even though they have three-inch heels.
- Besame Lipstick in Red Hot Red. My new favorite red lipstick; it’s matte and pigmented and super moisturizing.
- My collection of printed trousers.
What is your most recent purchase?
Ladder resist tights from M&S. They are amazing! I’ve worn them four times at this point, and they still haven’t yet laddered which is a record for me.
Is there anything you’re on the hunt for right now?
A warm scarf that isn’t too long or too heavy and doesn’t make my hair staticky. Also slim (not skinny!), well-fit high-waisted black jeans.
My mama has always said, “It’s not what you wear, it’s how you wear it,” and I have come to agree.
I think being well-dressed is less about having the best good individual pieces (though of course having great pieces helps!) and more about combining them into an outfit that makes you look and feel comfortable and confident.
Thanks so much, Amirah! Delighted to feature you, and I’m excited to see you this summer.
Previously in the series: Grace.